Pershing 74

Pershing 74 (2018) | Luxury Yacht Brokerage at the Highest Level

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Selling a Pershing 74 is not a transaction-it's an orchestration. At nearly $2 million USD, this class of Italian-built luxury motor yacht attracts a narrow field of qualified buyers globally. When Miami Yachting was retained to represent this 2018 Pershing 74, the team understood from day one that success would require patience, discretion, and global reach.

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About the Pershing 74

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Designed by the Ferretti Group's Pershing brand, the 74 is a pinnacle of European performance yacht design-combining aggressive exterior styling with a sophisticated interior fit-out and twin diesel power capable of speeds exceeding 40 knots. This 2018 vessel was presented in exceptional condition with a full service history, current classification, and a comprehensive inventory of equipment and upgrades.

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A Global Marketing Campaign

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At this price point, marketing extends well beyond domestic platforms. Miami Yachting executed a campaign that included:

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• International yacht listing exposure through YachtWorld's global network and luxury yacht portals
• Private outreach to Miami Yachting's curated database of ultra-high-net-worth clients and referral contacts
• Collaboration with European and Latin American co-brokers with confirmed buyer pools in the Pershing segment
• Custom video production and editorial-quality photography distributed to qualified prospects under NDA where appropriate

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The Buyer & The Negotiation

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After 298 days on the market-a realistic timeline for this tier of luxury yacht-a qualified international buyer was introduced through Miami Yachting's co-broker network. The buyer, based in South America with plans to base the vessel in South Florida, commissioned a full Lloyd's-standard survey and sea trial. Negotiations spanned several weeks and concluded at a final price of $1,670,000 USD-89% of the $1,880,000 asking price. The discount reflected standard negotiation dynamics at this level rather than any vessel deficiency.

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Closing a Complex Luxury Transaction

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The closing involved coordination between legal counsel in two countries, a flagging authority, escrow management, and customs clearance. Miami Yachting's brokerage team managed the process through to final delivery, ensuring both parties experienced a professional and fully documented transaction.